Style is about self expression, and, above all, attitude

iris apfel

BE empowered, transformed, fabulous

Discover a signature style that optimizes

your body, your lifestyle, and who you are right now.

Now is your time to show up for

THE BEST OF YOUR LIFE with confidence and style.



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Hair and Makeup by MJ
Photography by Clara Wang Photography
Styling by ME! 



It began with Barbies; mixing and matching outfits and giving each doll a new look was my favorite thing.


Then, I started dressing my little sisters who gave me the perfect opportunity to stage my own at-home fashion shows. (They were pretty good sports)


My passion for fashion was further fueled in my teens when I landed a job at a top boutique. I was in heaven. And I was dressing actual grownups! 


I went on to study art and design at college in the Midwest (where I'd style friends, and friends of friends!) then returned to New York to start my career


I focused my design energy and eye in the corporate world of the cosmetic titan, Estee Lauder, followed by a decade my own startup digital media company, Imergy. 

All excellent experiences, but nothing gave me the same kick I used to get from styling women, and working with clothes.


So now, I've come full circle in MY 2.0, back to my early passion for fashion. And I'm here to help get dressed, be transformed, and feel fabulous!


signature styling

Signature styling is about discovering what style resonates with you, and then wearing those things that bring you confidence, empowerment, joy. 

And celebrate the YOU of today. In your Life 2.0.


So, What does Life 2.0 mean to you?

Whether it's 40+, 50+, it's a time of transitions.


Your body has probably changed.

Your lifestyle may have changed.

But change is good, no, GREAT!

And transitions are the perfect times to reflect and evaluate.

Where am I in my life? Where do I want to be?

What do I want next?

Am I showing up, or just phoning it in?

And, is it in a style that feels like who I am right now?

Enough thinking...and this is where I come in.

To help you discover this signature style that optimizes your body, your lifestyle, "the YOU" of today.

And, once it's discovered, the effects are real and lasting.   


OK. This is all well and good.

My background in style and design.

My lifelong love of fashion.

But this is about you.


And I am like you. I've been through these transitions

and checked off the boxes.


Your post-menopausal body changed. Things shifted, dropped, bulked up in weird places. Clothes you've always rocked, hang in your closet like phantom reminders

of your former self.


Maybe your kid(s), (for me it

was my boy) left for college

halfway across the country.

You're no longer the sun to

their satellite. You're an



Maybe its had been a long time since you identified as your former (fill in the blank) business self.

And you're ready for reinvention.


I checked all those "boxes". So, yes, I get it. I understand and I have made it my mission to make a difference to women in their 2.0. The BEST of your life.

We have wisdom, experience, a deeper beauty.

If we only knew then what we know now, right?

2.0 means updated & improved.

Well, NOW its time to show up, with confidence and style.

And I am here to make it happen for you.



WHY  DO you need A STYLIST?

Your body is going through transitions and you don’t know how to dress for it

You buy clothes, and then never wear them

You’re bored with your wardrobe, so getting dressed is same old-same old

You hate shopping for so several reasons

You just don’t seem to get it right, but want to look put together

You deserve to treat yourself to some style TLC

You always dreamed of a dedicated style advocate & coach

You’d rather spend your free time doing other things

You’re ready to ramp up how you show up…life is waiting!

This is for you  if you are seeking a lasting change in your image, your wardrobe, your confidence, and your desire to show up and get what you want out of life.


Command all your first impressions in a style that will make you FEEL as fabulous as you'll LOOK.  Give yourself a well-deserved gift of signature, personal style.


Don't make fashion own you, but decide who you are, what you want to express by the way you dress and the way you live

gianni versace


the style strategy process 

Once your wardrobe is filled exclusively with things that make you look and feel amazing (after any tailoring, or alteration, or exchanges), we create your new looks in your signature style.   Your existing clothes will take on a new life.  We'll also incorporate your current, curated clothing, with fresh pieces from the COMPLETION phase.   Photos of all outfits will be taken are available within your exclusive online wardrobe. (see below)


reveal your personal style

We should all live in a style that feels like who we are right now, not just what we see in magazines, IG posts or blogs that may be the trend. Trends are for kids! You've earned your own signature style. Let's get to know each other and determine YOUR personal direction. This process includes a style assessment, and evaluations of your body type, your coloring, your likes, and dislikes. 

a closet cleanse plus 


A complete review of everything in your closet: clothing, accessories, shoes, this is much more than just a closet cleanse. Try it all on and learn what to keep, toss, donate, demote, and why.  I'll guide you towards curating a wardrobe that works hard for you, without you working at it. Your current wardrobe is edited and organized. Getting dressed becomes stress-free, efficient, and brings you joy.

fill in and refresh


Everyone should have wardrobe essentials, as a foundation for all of your outfits. We fill in the gaps to complete your wardrobe with key pieces that will work in constant rotation. If there are things that are missing from your wardrobe or need a fresh look, I'll shop online for you. I'll scout for pieces that will align with your signature style. Everything is selected with your wants, style, and budget in mind. You'll learn what to look for in quality, value, timeless chic.  Fit evaluation and suggestions included.


putting it all together


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one year or 6 month options

Have a question while you're  shopping? Getting dressed for an important meeting and need some advice? Not sure about what to wear for that special event? Enjoy the support of your dedicated style concierge where style is a call or text away.

ZOOM or Facetime sessions can be arranged as add-on features.

Contact for details.


virtual styling sessions 

We can work together online (or in person, within the NY/NJ/CT area)

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I am thrilled to be able to offer my clients an interactive, custom-created, online resource, the ONLINE WARDROBE. Part closet, part boutique, this unique platform is a two-way wardrobe dialogue between us. Featuring a virtual, visual catalog of your clothes, outfits, accessories, and shoes, it can be periodically populated with new finds, trends, and seasonal updates.

All of the items you upload will be totally and logically organized.
The ONLINE WARDROBE houses outfit options for every occasion, situation, mood, weather...available 24/7.

Plus it's the place where you'll review my custom-curated online finds. You have the ability to purchase what you want, directly.

Check out my current curated catalogs.  Catalogs are updated continuously.